Skip to main content

Tutto Ferro

By June 2, 2010March 2nd, 2011architecture, Nevada, Photography, Reno

Last month, I photographed Tutto Ferro for Reno Passport magazine. They do high-end custom metal fabrication and have been involved in many of the more iconic building projects in Reno. It was a fun assignment and gave me the rare opportunity to combine architectural photography and environmental portraits into the same series.

Paolo, the owner of Tutto Ferro, carved out a few minutes from his busy schedule for our photo session. His warehouse/work space is filled with interesting projects (his racing Vespa will hopefully be the subject of another photo shoot), but I finally settled on the above background. I’m guessing that it is destined to be a clock, but it was the perfect background to establish Paolo as the company’s visionary and leader.

This is the image that was used for the Passport’s cover. In keeping with Paolo’s ultra-modern minimalist aesthetic, all the roll-up doors in his shop are painted bright yellow.

I’ll follow this up with another post about Sezmu Restaurant, one of Tutto Ferro’s projects. But for now, I’ll close with this image of Paolo’s sculpture by the River Walk in downtown Reno. It’s near the corner of Sierra and First if you’d like to check it out in person.